Lifft Slings, a company created by ON Alexandra Duxbury (98-00) and her husband Michael, has just won gold in the 2019 MadeForMums awards.
The couple developed Lifft Slings, a range of stretchy wraps for carrying babies and toddlers, after being driven by a desire to create a baby-carrying product that was comfortable, easy to use, stylish, and that would appeal to men and women alike. The family-run business scooped the gold award for best sling/wrap. They are now double gold winners, having also won in 2018.
Lifft Slings is a three-generation family business, passionate about the difference babywearing can make to families. All their products are designed and manufactured by them in Yorkshire. The couple have just had their second child, so are busy doing the business with a 6-month-old son and four-year-old daughter.
On their website, Alex and Michael explain:
“We enjoy carrying our daughter in a range of ergonomic baby carriers and would love to give others the opportunity to experience the benefits of carrying their children. It is hard to describe the very special feeling of a baby snuggling in asleep on your chest, or an older toddler talking to you about their day resting their legs on the way back from a walk.
We personally carry our daughter most days, whether it is for a dog walk, supermarket shop or when hanging out the laundry. Therefore a quick and simple sling is a great tool to enable us to keep our daughter close, whilst freeing up our hands for other tasks.
Some parents dismiss the concept of babywearing because woven wraps look very complicated with metres of fabric, or buckle carriers can be bulky to carry when not in use. In contrast, our pouch slings are quick, simple and comfortable to use, whilst compact to carry when folded away making them a great solution for many families. Our stretchy wraps are the perfect newborn sling and a great introduction to the world of babywearing.”
To find out more about Lifft Slings, visit their website - https://www.lifftslings.com/
Congratulations Alex and Michael!
