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Upper 4 Business Day

8 June 2012

On the final day of last half term, Upper 4 experienced a Business Day at the City College in their very new 'Start-up Lounge'.

The day began with an inspiring talk given by James Davey (Joules’ director of internet and catalogue sales) on how Joules grew from a stall in a field to a chain of successful stores. Each House then divided into 3 or 4 companies to come up with their own ideas for start-up businesses. There followed sessions to think through marketing, operations and financial plans, before preparing presentations and deciding which company would represent each house in the final.

The finalists from each house presented their business ideas in the Start Up Lounge’s pitching room and faced tough questions from four judges from the real world of business. To add to the interest, the events in the pitching room were broadcast for the rest of Upper 4 to watch via a live video feed.

The finalists were:

Brooke

Pick a Pasty – A niche food outlet offering high quality pasties with interesting recipes and made using British ingredients.

Coke

Phoenix BMD – ‘Be my design’ customised clothing services and accessories for refreshing and reusing unwanted clothes.

Seagrim

Techno Simple – Streamlined no-frills computers to help inexperienced users get started using e-mail and internet.

Nelson

Uni-Sport – Sports’ kit shopping website offering sportswear from leading retailers in return for a commission on sales.

Parker

Sash’n’Shake – Crisps with sachets of fun flavours for personalised flavouring, and similar plans for flavoured drinks.

Repton

Night Owl – An interactive book to help with reading and with the option to add on new content and accessories.

School

Powerup – ‘Stay Charged’ at festivals and use wireless internet from Powerup’s bus-based charging and wifi service.

Valpy

RevNet – Revise with your friends on RevNet’s app-based social revision notes and games service.

Brooke, School and Parker had the businesses that really grabbed the judges’ attention, and Parker’s Sash’n’Shake emerged as the winner by a narrow margin. Parker’s Sash’n’Shake impressed the judges with their memorable brand, thoughtful production and roll-out plans, and their fun way to break into the foodstuffs marketplace. Well done!

Nicola Hill